Access Information Management Web Copy
New demand-gen web copy leads organization to re-think its marketing approach
The Challenge
Access Information Management needed to compete with a much more prominent player in its space. The company tasked us with helping them expand their digital footprint via a combined PR and digital-marketing strategy.
The Approach
Though our client had an innovative technology offering combined with the white-glove service of a local business, it struggled to communicate that value proposition to prospective customers. Moreover, while many of the company's proponents are in-the-weeds practitioners, its buyers didn't always understand the nitty gritty.
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Tasked with writing new industry-specific landing pages, I knew their current messaging needed a new approach. I researched pain points customers might have when it comes to managing records storage. Rather than speak to the machinations of the technology, I explained why decisionmakers literally couldn't afford to do things differently.
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"Knowing how and for how long to store legal records is a royal pain and costs firms millions. Let Access handle that for you."
The Outcome
Our client was impressed with the new direction of the web copy. In fact, the marketing team decided it wanted to create additional pages in the mold of what I had written. And, the team decided to shift its entire internal and external communications strategy to follow the lead I had created.
Sample Pages
